This report shows that Kenyan farmers are being subjected to unfair trading practices such as last minute cancellation of orders and unnecessarily strict cosmetic standards by European retail buyers resulting in massive amounts of food waste. As a result of Feedback’s work, in April 2016 Tesco agreed to change their rules on Kenyan green beans to stop forcing their suppliers to top and tail their produce. They estimate this will save more than 160 tonnes of food waste a year.