Abel & Cole accused of fooling customers with its greenwashing salmon switch

The online grocer is unacceptably billing its switch to land-based salmon factory farms as a guilt-free, ethical way to enjoy salmon.

Take action

News & community

See all news
From local food hubs to global action — the latest updates, campaign wins, and stories from the people reshaping the food system
In the media

The Grocer – Abel & Cole accused of greenwashing over land-farmed salmon switch External link

The Grocer – Abel & Cole accused of greenwashing over land-farmed salmon switch

The truth about Abel & Cole’s shocking salmon switch

The truth about Abel & Cole’s shocking salmon switch

Press release – Abel & Cole accused of fooling customers over ‘greenwashing’ salmon switch

Press release – Abel & Cole accused of fooling customers over ‘greenwashing’ salmon switch
Campaign update Meat and Dairy

Submission to EAC inquiry on air pollution in the UK

Submission to EAC inquiry on air pollution in the UK
Campaign update Meat and Dairy

Press release – “Reckless” Labour must halt spread of factory farming, say campaigners

Press release – “Reckless” Labour must halt spread of factory farming, say campaigners

We are rising up for a fair food system.

One that feeds people, not profit.

And ensures everyone has access to healthy, affordable food without destroying the planet.

Learn more about Foodrise

Campaign & mobilise

We expose how corporate power harms people and the planet, and push for real, transformative change.
See our campaigns

Community-led action

We work with communities to build alternative food systems that are just, regenerative, and rooted in equity.
See our community projects

Drive policy change

We deliver hard-hitting evidence to those in power, demanding change and showing what's possible.
See our research

Act now

Join the movement

Be the first to hear about our latest work.

Sign up
Join the movement

Tell the UK Government

to remove Cranswick Chairman from its advisory boards

Sign the petition
Tell the UK Government

Donate

Support us in the fight for a better food system.

Donate
Donate

Our research fuels action, policy, and real-world solutions.

See all research
March 2026
Report

Nitrogen fertilisers in the UK

Nitrogen fertilisers in the UK
March 2026
Consultation response

Submission to EAC inquiry on air pollution in the UK

Submission to EAC inquiry on air pollution in the UK
February 2026
Report

Blue Empire – 2026 Summary Update

Blue Empire – 2026 Summary Update
February 2026
Report

CAP at the Crossroads

CAP at the Crossroads
December 2025
Briefing

Fish out of water

Fish out of water